The Year of Resilience

Posted by Eric Hanson on December 7, 2020

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iStock-1068265942This past year has been a Master Class in the need for resilience, personally & professionally. The Covid-19 pandemic has caused change in our lives and business at light speed. The Visual Communication & Signage industry has been changed dramatically in the short term, and systemically for the future.

While the retail and trade show segments have been significantly affected, new opportunities have presented in unlikely ways, and new markets. Personal Protective Equipment, custom printed face masks, and safety signage for public and commercial facilities have all become critical tools as the mandated rules and restrictions of personal, customer, and employee safety have changed over the past nine months.

New opportunities for delivery vehicle wraps, floor graphics, banners, banner stands, soft signage, social distancing graphics, and virtual meeting backgrounds are just a few of the projects we were not thinking about as the year began. The compelling advantages of wide format digital printing and signage of short run, personalized, customized, and changeable messaging has never been more important to our customer’s success.

Along with many industries, we have seen a revolution in remote work, virtual meetings, and accelerated transition to online commerce, virtual communication and learning. Customers and suppliers alike have all expressed the real need for more secure supply chains to better anticipate the “new normal”.

The good news for our industry is that we have all proven to be resilient, creative, and forward looking as our markets change in so many ways. At Herculite, we have always been focused on quality and reliability, backed by U.S. manufacturing. We know our customer’s Brand is critical to their success, perhaps now more than ever. And we deliver on the promise of exceptional print quality and efficiency in our Bantex Digital Media brand.

Our industry leading technology in double sided banners, curl-free features, and black-backed solutions for opacity, are available in standard and custom sizes, based on your applications. Our ColorSure Technology and micro-textured surfaces ensure amazing, brilliant images every time you print, on any print technology you choose. In addition, we don’t just import a banner, we manufacture flexible PVC fabrics in our manufacturing plant in Pennsylvania. Bantex is the premier solution for your soft signage projects.

As we continue to see our industry pivoting in new directions to solve our markets need for new ways of visually communicating, we are proving our resilience, creativity, and dedication to solving problems. With the Holiday Season approaching, we will remain focused on doing what we do best – manufacturing the best product, sourced and manufactured in the United States, and continue to innovate as our industry continues to recover.

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