Bantex Blog

How Sign and Graphic Shops Can Boost Sales and Profits

Posted by Bill Foster on October 7, 2019

Over the past two years, I have met with owners of sign and graphic shops from coast to coast and been impressed by the entrepreneurial spirit of these professionals who have been generous in sharing the challenges they face every day. From these conversations, I would like to offer seven ways that I believe sign and graphic shops can boost sales and profits:

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Topics: Sales Tips

Why You Should Visit the Bantex Digital Media Booth

Posted by Bill Foster on October 4, 2019

Attending a trade show such as Printing United is similar to drinking out of a fire hydrant – too much to take in and too little time. But, there are six reasons why you should add Bantex Digital Media, booth no. 5623, to your schedule and learn the latest in digital inkjet printing of vinyl banners and signs:

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Topics: Sales Tips, News

Selling Outdoor Banners is an Exercise in Upselling Customers

Posted by Bill Foster on September 23, 2019

In my seven-step process of systematic selling, I outline how sales professionals can walk a customer through a well-defined process that incorporates adjusting your sales persona to match your customer’s personality, investing in customers and leading to a natural close. One of the most important aspects of this process is not just selling value, but upselling value.

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Topics: Sales Tips, News

To Achieve Sales Success, Pursue ‘The Natural Close’

Posted by Bill Foster on August 30, 2019

The ultimate measure of success for any sales professional is closing the sale, and when you follow a well-ordered sales process you can achieve what we like to call “the natural close.”

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Topics: Sales Tips, News

Invest in Your Customers for Success

Posted by Bill Foster on July 26, 2019

In an ideal world, your customers would walk into your business and know exactly what they wanted and be ready to buy. In the real world, you should consider investing in your best customers.

When we talk about investing in your customers, it means taking time to learn more about their goals and objectives and identifying ways in which you can assist them in achieving these goals. Virtually every company today has a website, so spending time visiting with your customers online can be the first step for investing in them.

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Topics: Sales Tips, News

Monthly Sales Tip - Put Your Personality in Neutral With New Customers

Posted by Bill Foster on June 27, 2019

An essential element in systematic selling is to approach each new customer with your own personality in neutral while assessing your prospect and determining how best to navigate with them through the sales process.

Every individual is different which affects how they process information and how they can be influenced to make a purchase. This insight is essential in a systematic approach to selling.

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Topics: Sales Tips

Merchandising to Maximize Banner and Sign Sales

Posted by Bill Foster on June 26, 2019

One of the greatest expenses for sign shop owners is their retail space, which makes it essential to merchandise that space to full advantage. We’d like to offer a few tips on how sign and graphic shops can better merchandise at retail to increase vinyl banner and sign sales.

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Topics: Sales Tips

Monthly Sales Tip – Selling Value Nets Stronger Margins

Posted by Bill Foster on May 20, 2019

Welcome to our first monthly sales tip from the fertile imagination and broad experience of Bill Foster, national sales manager for graphics with Herculite. In this first installment, Bill advocates for selling value rather than price for enhanced profit margins.

 

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Topics: Sales Tips, News