Between special events, fundraisers, and sales, the holiday season is a busy time for banner advertising. For many organizations and businesses, it may be one of the few times each year you work with a banner print shop. As the person in charge of banner media sourcing decisions for a retail company, local government agency, or community organization, this may leave you in an uncomfortable position. No matter what sort of organization you work for, advertising budgets are often very slim. Without an existing relationship with a banner print shop, sourcing banners and signs for the holiday season can be a difficult experience.
Banner signs come in a variety of shapes, colors and sizes. Finding the right one for your business takes a little effort and some research.
Topics: Banner Stands
When it comes to spending your advertising budget, you want to be sure you’re getting the most bang for your buck. You also want to be sure that your investment will last, so you can get the best return on your investment. This is especially true for outdoor advertising materials like banner signs.
Topics: Outdoor Banner
No matter what time of the year it is, it’s never too early for your business to start preparing for the holidays. That means if you’re thinking about throwing a corporate party, putting up holiday signs and banners for your restaurant or shop, or creating a colorful seasonal theme, it’s time to do your research. What makes a good outdoor Christmas banner or sign?
Topics: Banner Fabrics
When it comes to double-sided banners we often forget that these handy marketing tools need to be maintained and eventually replaced.
Sign material suppliers offer a wide range of digital banner media, each with its own distinct set of pros and cons. Whether you own or manage a sign shop, or work in a marketing/advertising department for a public organization or business, understanding the differences between these materials is crucial to making an informed purchasing decision. Some opt for lower-cost, high-hassle materials; others are willing to make a larger initial investment in less-problematic, higher-quality materials.
Revenue for out-of-home advertising increased 4.1% in the second quarter of this year, according to the Outdoor Advertising Association of America (OAAA). So what does this mean for you? It means that learning about printed banners and how these flexible signs can help increase your visibility and business is a must. Here are five things to consider when it comes to buying custom printed banners:
You have a lot of options when it comes to sourcing material for your banner sign. Materials vary in quality, of course, which is always one of the main concerns. But even controlling for quality, the nature of the internet makes it very difficult to narrow down your options and make a choice. Often, your choice has to depend on what your printer can handle or who can ship quickly enough. There are a few other factors to consider as well, though.
Banner signs are not all made equally. So, what’s right for you? The first thing you want to consider is quality. Your project is going to display your company’s message or logo. The last thing you want is to put up a poorly made outdoor banner sign.
Topics: Outdoor Banner
Marketing and advertising is an integral part of any business. For outdoor advertising banner providers, choosing the right fabric supplier is essential. Otherwise, potential customers that are seeking durable good-looking banners could be lost due to dissatisfaction with the material quality.
Topics: Graphics Media