When we think of ads, we often think of things like television commercials, print ads, and things like radio spots. But we sometimes forget that billboards are a great vehicle for advertising.
These outdoor ads are an excellent way to reach a wider audience of folks that are driving down that highway or going through a city. Billboards and banners can really attract the attention of potential customer. How might that be?
Well, for starters, drivers who see a printable sign for a restaurant or even a local concert or business will likely take action right then and there versus reading about it in a paper. For example, if a driver sees a billboard for a restaurant and he’s hungry, he’s more likely to pull over and eat at your restaurant than waiting to get to his destination; especially if he’s on a long road trip.
In fact, according to the Arbitron National IN-Car Study, billboards are an effective form of advertising. Some highlights quoted from that study:
- Travelers take note of billboard advertising. Seventy-one percent of travelers often look at the messages on roadside billboards and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.
- Viewers learn a lot from billboard ads. Billboard viewers recall seeing a wide range of actionable information, including stores and restaurants they later visited, radio and TV programs they were interested in, events they wanted to attend or something funny they shared with friends later that day.
- Billboard advertising is one of the last messages a consumer receives before making a buy decision. Nearly three-quarters of billboard viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home ⎯ all times when billboard advertising has the opportunity to be influential.
- Roadside billboards drive store traffic. Nearly one-quarter of billboard viewers say they were motivated to visit a particular store that day because of an outdoor ad message and nearly one third visited a retailer they saw on a billboard later that week. Half of viewers reported receiving directional information from a billboard and one-quarter said they immediately visited a business because of an outdoor ad message.
Now that you know how effective billboards can be, how can you utilize one for your business? Smaller point of purchase signs are in fact small billboards. For starters, you want to find the right fabric and ink for your design. Remember, not all fabrics are created equal. After all, you don’t want your billboard to fade, tear, or lose its structural integrity and same is true for your banner signs.
So where can you find quality printable sign fabrics? At Herculite Inc., its Bantex Digital Banner Media fabrics are the premier digital print media for solvent based, UV curable and latex digital inkjet printers. These fabrics offer curl free, high performance, flame retardant, smooth surface and durability for banner sign fabric products.
Using the right fabric for your billboard will help keep it looking bright and attractive and therefor catch the attention of drivers. After all, according to the Arbitron report, billboard ads are one of the last things consumers see before making a buying decision; don’t miss out on that opportunity to make a sale!
For more information visit us at www.herculite.com. Or call us if you would like more information about our products and services at 800-772-0036.
