Patriotism in marketing can be an effective tactic year round, but especially during holidays such as July 4. By timing a patriotic visual marketing campaign to coincide with nationalistic holidays, businesses can establish a strong emotional connection with their clients and let them know where they stand as a company.
“Made in the USA” marketing has been proven to connect with consumers both in and outside of the United States, and with good reason. More and more customers are becoming convinced that supporting local, American businesses is the right move. Incorporating patriotic pride into marketing is a great way for companies to connect with neighbors and remind them the company is part of the local economy.
All-American
Research has shown that knowing a product or business is coming from an American company matters now more than ever to customers. In this era of increasing globalization, keeping business close to home means more than ever before. People want to know where the companies they do business with come from, and patriotic holidays in particular are a great time for businesses to remind customers of their American roots.
In addition to patriotic holidays, election seasons are also a good time to utilize the stars and stripes in your marketing campaigns. As political thought rises to the forefront of people’s minds and the election approaches, an excited energy often takes hold among customers that businesses can tap into.
Put Your Best Foot Forward
Patriotic holidays tend to prompt people to get out of the house and embark on a stroll through Main Street, which means that a strong visual presence will have even more impact for commercial businesses. Tie in a patriotic theme and businesses can unfurl a seasonal banner that will reach their audience at just the right time and drive engagement even further.
A well-designed banner is a great way to make a strong first contact with potential customers any time of year, including during the crucial busy holiday periods. In high traffic areas, consumers might walk by a company banner multiple times a day, leaving countless impressions. One important thing for businesses to remember is that if they plan to utilize patriotic imagery like the American flag in their banner, it’s important to use make sure the banner won’t ever look worn or frayed. The last thing a business wants is to send the wrong message to potential and existing customers.
With the right materials and construction, businesses can enjoy the benefits of a patriotic advertising banner 24 hours a day, seven days a week, with boosts during holidays. A well crafted banner or sign that never curls or fades keeps marketing going even after the staff has left for the day. Countless studies have shown that this billboard-style marketing can have a major impact on consumer decision making. A vinyl banner is a quick and easy way for companies to publicize their band, so don’t miss the opportunity to get into the patriotic spirit and embrace the marketing form of a star-spangled banner.
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