Five Factors to Consider When Buying Custom Printed Banners

Posted by Dan Dix on November 23, 2016

street_banner_edited.jpgRevenue for out-of-home advertising increased 4.1% in the second quarter of this year, according to the Outdoor Advertising Association of America (OAAA). So what does this mean for you? It means that learning about printed banners and how these flexible signs can help increase your visibility and business is a must. Here are five things to consider when it comes to buying custom printed banners:

  1. Purpose: What do you want to accomplish with your banner? What kind of message or logo do you want to convey to your audience?
  2. Size: How big do you want your banner to be? Remember, smaller banners mean less visibility. That’s why using custom printed banners can be help fit your needs.
  3. Type of Textile/Ink: This is where you must be careful and diligent in your selection because this will make-or-break your sign. Banners come in a variety of specialty fabrics including vinyl, polyester composite, etc…You want to choose a banner fabric - like Bantex® Digital Banner Media - that’s going to last and withstand the rigors of the outdoors without tearing or curling. You want the sign to last and not fray or lose it’s color because of UV ray degradation. That’s why choosing the right ink is important as well.
    Talk to your local print shop and your banner sign fabric supplier to see how you can choose an ink that is UV curable and works with latex ink digital printers. Remember, printing with the right ink is essential as you don’t want the banner’s letters and graphics to fade, bleed, or come out dull.
  4. Location: Where are you going to place your banner sign? Where you place it will help dictate the size and weight of the textile you use. If you place it near a freeway where wind is a constant because of the passing cars, you want something that’s not going to whip around and fray.
  5. Banner Sign Supplier: This is where you want to be sure to do your research and find the right banner sign fabric supplier. You want quality, customer service, knowledge, and support. You want to be sure that your supplier is giving you a textile that’s going to not only last, but wow your customers.

The Bantex Advantage: What Makes Bantex the Top Fabric for Digitally-Printed Signs

Buying custom printed banners involves research and asking the right questions. There are a variety of things to consider. Not only should you think about the location, size, purpose, textile/ink, and supplier you’re going to use, but you should also consider:

  • Type of storage offered. Does your supplier offer defect free boxes for your roll of banner sign material?
  • Features: What kind of features does your banner fabric have? Remember, not all banner textiles are created equally. Some are curl free, flame retardant, and more. Check with your supplier to see what advantages their banner fabric offers.
  • Width Ranges: How big or small can your supplier provide in terms of size of the banner sign material?

As you can see, there are a slew of factors to consider when it comes to buying custom printed banners or any banner for that matter. You want to be sure you’re using the best material you can because people remember what they see when it comes to outdoor advertising. In fact, roadside billboards are the most noticed forms of outdoor advertisement, according to that same  release by the OAAA. The report indicated that 83 percent of adults surveyed have a high level of engagement when it comes to viewing billboards.

Also, according to that same OAAA release, which cites a report/survey conducted by Nielsen, out-of-home (OOH) advertising captures the attention of young people (16-34) very well. Young folks “recall seeing most varieties of out-of-home media in the past month, while one in four total OOH viewers who have smartphones have interacted with and through NFC sensor or QR code, and one-third have searched for an OOH advertiser on their mobile device in the past year.”

Outdoor advertising with large banner signs works.

Bantex offers the best banner material on the market for digitally printed signs. Learn more about the Bantex Advantage and why it stands out from the rest of the competition by visiting this page.

Selecting The Right Printer Herculite Whitepaper

Topics: Banner Fabrics, Graphics Media