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Bill Foster

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Selling Outdoor Banners is an Exercise in Upselling Customers

Posted by Bill Foster on September 22, 2019

In my seven-step process of systematic selling, I outline how sales professionals can walk a customer through a well-defined process that incorporates adjusting your sales persona to match your customer’s personality, investing in customers and leading to a natural close. One of the most important aspects of this process is not just selling value, but upselling value.

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Topics: News, Sales Tips

To Achieve Sales Success, Pursue ‘The Natural Close’

Posted by Bill Foster on August 30, 2019

The ultimate measure of success for any sales professional is closing the sale, and when you follow a well-ordered sales process you can achieve what we like to call “the natural close.”

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Topics: News, Sales Tips

Invest in Your Customers for Success

Posted by Bill Foster on July 26, 2019

In an ideal world, your customers would walk into your business and know exactly what they wanted and be ready to buy. In the real world, you should consider investing in your best customers.

When we talk about investing in your customers, it means taking time to learn more about their goals and objectives and identifying ways in which you can assist them in achieving these goals. Virtually every company today has a website, so spending time visiting with your customers online can be the first step for investing in them.

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Topics: News, Sales Tips

Monthly Sales Tip - Put Your Personality in Neutral With New Customers

Posted by Bill Foster on June 27, 2019

An essential element in systematic selling is to approach each new customer with your own personality in neutral while assessing your prospect and determining how best to navigate with them through the sales process.

Every individual is different which affects how they process information and how they can be influenced to make a purchase. This insight is essential in a systematic approach to selling.

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Topics: Sales Tips

Merchandising to Maximize Banner and Sign Sales

Posted by Bill Foster on June 26, 2019

One of the greatest expenses for sign shop owners is their retail space, which makes it essential to merchandise that space to full advantage. We’d like to offer a few tips on how sign and graphic shops can better merchandise at retail to increase vinyl banner and sign sales.

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Topics: Sales Tips

Two-Sided Banners a Snap with Bantex and HP OMAS

Posted by Bill Foster on June 25, 2019

One of the greatest underused marketing and sales opportunities for print shops are two-sided vinyl banners. 

Many print shops print two copies of sign or banner artwork and then glue them together to achieve a double-sided effect. It’s a time consuming, labor intensive process, and the resulting banners are subject to failure if the glue holding the two banners should separate.

However, thanks to HP 360 and 370 printers using Bantex® two-sided media, front and back banners are a snap.

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Topics: Banner Fabrics, Digital Print Fabrics, Graphics Media

Monthly Sales Tip – Selling Value Nets Stronger Margins

Posted by Bill Foster on May 20, 2019

Welcome to our first monthly sales tip from the fertile imagination and broad experience of Bill Foster, national sales manager for graphics with Herculite. In this first installment, Bill advocates for selling value rather than price for enhanced profit margins.


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Topics: News, Sales Tips

Sign Shops and Distributors See Growth Through Bantex Partners Program

Posted by Bill Foster on May 10, 2019

Bantex Digital Media products are driving growth throughout the distribution channel with the Bantex Partners program, a collaborative effort by Bantex and a growing list of distributors nationwide. The Bantex Partners program was created as a win-win-win proposition for distributors, sign shops and Bantex.

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Topics: News