Over the past two years, I have met with owners of sign and graphic shops from coast to coast and been impressed by the entrepreneurial spirit of these professionals who have been generous in sharing the challenges they face every day. From these conversations, I would like to offer seven ways that I believe sign and graphic shops can boost sales and profits:
When we talk about Bantex Digital Media, we like to describe it as a “premier” offering. Of course, you hear words like “premier” in all marketing literature, but when we use the word “premier” we can back it up because of the Bantex Digital Media “secret sauce:”
Attending a trade show such as Printing United is similar to drinking out of a fire hydrant – too much to take in and too little time. But, there are six reasons why you should add Bantex Digital Media, booth no. 5623, to your schedule and learn the latest in digital inkjet printing of vinyl banners and signs:
In my seven-step process of systematic selling, I outline how sales professionals can walk a customer through a well-defined process that incorporates adjusting your sales persona to match your customer’s personality, investing in customers and leading to a natural close. One of the most important aspects of this process is not just selling value, but upselling value.
Salisbury, Maryland, is a community of 30,000 located at the head of Wicomico River and considered the commercial hub of the Delmarva Peninsula, which is bordered on one side by Chesapeake Bay. It’s the largest city in the state's Eastern Shore region with a rich history dating back to the colonial era. It remains a vibrant community, dedicated to continual growth, having attracted a wide variety of businesses in addition to county, state and federal government offices. The City also hosts numerous events celebrating local culture and the arts.
When the small South Carolina coastal community of Port Royal contacted Printology Signs for pole banners in their downtown area, it turned to a trusted supplier, Georgia Printco, to fabricate the new signage. And, it’s a good thing they did.
When it comes to vinyl banners and signs for outdoor applications, nothing beats Bantex Supreme 18oz 2 Sided for durability in the most extreme weather conditions.
The Earl Mich Company, headquartered just outside of Chicago, has evolved continually since its founding in 1930, offering a continually expanding portfolio of materials and valued-added converting services for the sign industry.
The ultimate measure of success for any sales professional is closing the sale, and when you follow a well-ordered sales process you can achieve what we like to call “the natural close.”
In an ideal world, your customers would walk into your business and know exactly what they wanted and be ready to buy. In the real world, you should consider investing in your best customers.
When we talk about investing in your customers, it means taking time to learn more about their goals and objectives and identifying ways in which you can assist them in achieving these goals. Virtually every company today has a website, so spending time visiting with your customers online can be the first step for investing in them.