Day two of the IFAI Expo was another busy one! Even the late night rocking out at Industry Night couldn't slow us down. It was a good day to get a sense of attendees' outlook on 2022, and a common theme we heard was "optimistic."
There is no doubt that it has been a challenging time, and certainly some of those challenges are still in front of us. But in reflecting on the 100th Anniversary of the IFAI Expo, you begin to remember that every era had challenges and this industry's resiliency is certainly reflected in that longevity. And on the show floor, resiliency was not just reflected in the sense of optimism amongst attendees, but we also saw it in action with the new innovations and technologies that will continue to drive our success in the future.
